I heard Suzanne Levinson, Director of Site Operations at The Miami Herald, speak last night about online journalism and the future of printed news. This is what I learned:
In print the news will eventually be an extension of online work.
The word "edit" will be your best friend
We should become masters of scanning our audience and knowing what they want and how long they want it for.
Headlines should be written in a manner that they can easily be found by a search engine.
Content and trust is what will keep people coming back to your site.
Reporting is being done through database entries to create a quicker process and work for GPS purposes.
Good writing is still good writing and accuracy and fairness still count.
The 5 W's ( who, what, where, when and why) are more important than ever.
If you understand the difference between video on televsion and video on the internet, sound clips and radio, among other skills distinguishing the typical use of something in relation to its use online, then you can bet that you are in a minority group and will get the job over others.
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